Get to Aha!
From the marketing strategist who helped steve jobs launch the original apple macintosh comes a groundbreaking guide to positioning any company for industry dominance.
“Andy Cunningham spent years working with the great Silicon Valley technology giants learning how to market innovation. In her remarkably accessible Get to Aha!, she pulls the curtain back to reveal the secrets of success.”
— WALTER ISAACSON
President and CEO of the Aspen Institute & New York Times bestselling author of Steve Jobs and The Innovators
“I highly recommend that you read this book to understand Andy’s framework and prepare your company for worldwide domination. Andy is truly one of the people who caused Apple’s success, so she could help you become the next Apple!”
— GUY KAWASAKI
Former chief evangelist of Apple and bestselling author of The Art of the Start 2.0
“Disruptive products require disruptive positioning, and there’s no one better equipped to explain how to do it than Andy Cunningham in Get to Aha!”
— REED HASTINGS
Cofounder and CEO of Netflix
Get to Aha!
From the marketing strategist who helped steve jobs launch the original apple macintosh comes a groundbreaking guide to positioning any company for industry dominance.
“Andy Cunningham spent years working with the great Silicon Valley technology giants learning how to market innovation. In her remarkably accessible Get to Aha!, she pulls the curtain back to reveal the secrets of success.”
— WALTER ISAACSON
President and CEO of the Aspen Institute & New York Times bestselling author of Steve Jobs and The Innovators
“I highly recommend that you read this book to understand Andy’s framework and prepare your company for worldwide domination. Andy is truly one of the people who caused Apple’s success, so she could help you become the next Apple!”
— GUY KAWASAKI
Former chief evangelist of Apple and bestselling author of The Art of the Start 2.0
“Disruptive products require disruptive positioning, and there’s no one better equipped to explain how to do it than Andy Cunningham in Get to Aha!”
— REED HASTINGS
Cofounder and CEO of Netflix
“Stop! Before you start a branding program, read Andy Cunningham’s book. First figure out your company’s DNA. Mother, Mechanic, or Missionary? A revolutionary idea, well-written and quite convincing.”
Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries.
Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company―Who are we? And why do we matter?―before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding).
Book Two
Coming Soon
So you know who you are and why you matter. You've articulated your position of maximum opportunity. Now what? You have to activate Aha!
Andy’s second book is all about activating game changing brand positioning strategies. You’ll learn how to determine the right marketing strategy for your business, how to hire the right CMO for the task at hand, and how to hack the human condition to get things done within your organization.